London/Berlin/Zurich, 5 December 2023 - 1&1 – one of the leading telecommunications providers
in Germany – has launched its own video-on-demand service ‘1&1 Cinema’. The new service has been launched by Swiss TV-as-a-Service provider Zattoo, in partnership with Rakuten TV – one of
the leading streaming platforms in Europe. The broadband customers of 1&1 can now use the new
Video on Demand (VoD) service ‘1&1 Cinema’ enjoying free content as well as premium content for rental or buy.
Zattoo, Europe's leading Swiss TV-as-a-Service platform has integrated Rakuten TV’s TVOD (Transactional Video on Demand) into the Zattoo-developed white label TV platform of 1&1. The new 1&1 Cinema offering is marketed together with the 1&1 IPTV offering that has been awarded in this year’s prestigious German IPTV platform test issue in IMTEST 2023. 1&1 Broadband customers can now choose more than 6,000 titles, including big blockbusters (which can be enjoyed shortly after been shown in cinemas) as well as classic movies. The partnership with Rakuten TV enables Zattoo to further expand their TV-as-a-Service offering for B2B users as a "one-stop shop" including third-party apps for premium video content.
Advantages of the Rakuten TV integration for B2B customers and end users:
- Thousands of major Hollywood studio blockbusters, iconic franchises and the best of European movies, all in the best video and sound quality available.
- Marketing support with years of expertise and relationship with studio partners.
- The integration of Rakuten TV as with 1&1 enables network operators also relying on Zattoo's TV-as-a-Service platform an optimal approach to customer loyalty via TV. By providing access to particularly high-quality video content and marketing material in the Rakuten TV offering, such as on current "blockbusters" TV operators can generate a particularly high level of awareness among both existing and potential customers of their overall offering.
- Rakuten TV is playable on all devices in use by network operators: from set-top-boxes to smart TVs and mobile devices, so users can always enjoy their TV entertainment en route.
"The successful integration of Rakuten TV into our white-label TV platform shows once more that Zattoo, as an enabler, can take the TV subscriber experience at large TV providers like 1&1 in Germany to the next level." says Jörg Meyer, Chief Commercial Officer at Zattoo.
“Our strategy is to expand our reach in Europe to make entertainment accessible to its user also via their preferred operators. This partnership with 1&1 represents a new step in our company strategy of collaborating with best telecom companies across Europe” - says Jorge del Puerto, Europe Head of Distribution and Partnerships at Rakuten TV. “Thanks to Zattoo, we are also thrilled to extend Rakuten TV TVoD service and more services like AVoD or FAST channels to other telecom companies using their white label platform".
Zattoo recently presented its current offering at the ANGA COM broadband industry show in Cologne on 23-25 May 2023 and the international media industry show IBC in Amsterdam on 15-18 September 2023. Read more here or contact us.
About Zattoo
With over 30 TV platform customers and several million monthly active users, Zattoo is one of Europe's leading TV-as-a-service platforms. Its customers include Tier 1 operators like 1&1 in Germany, Eir in Ireland, Salt in Switzerland, and Monaco Telecom, for whom Zattoo offers fully hosted and managed IPTV, OTT, and TV-as-a-service offerings in a white label product with state-of-the-art features and applications for all relevant devices and covering all common ones: Android TV for operator set-top boxes as well as Apple TV, Amazon Fire TV, Smart TVs and mobile devices (iOS / Android / Windows 10).
Zattoo gained recognition for its achievements in 2020 with the awarding of the Technology and Engineering Emmy® Award from the National Academy of Television Arts and Sciences in the United States. Zattoo is also the first certified climate-neutral TV streaming provider actively driving for the climate-neutral television of the future.
For more information please visit https://thetvplatform.zattoo.com/ or contact hanns.schempp@zattoo.com
