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Jun 14, 2022

Hanns Schempp appointed Head of Marketing TV Platform at Zattoo

He is responsible for brand positioning, lead generation and product marketing for Zattoo's TVP business

Hanns Schempp joins Zattoo as Head of Marketing TV Platform (TVP). In this newly created role, he is responsible with immediate effect for the international brand positioning, lead generation and product marketing of Zattoo’s TV-as-a-Service solution. Schempp previously founded marketing advisory Miota.

Hanns Schempp has been active in the TV, telecommunication and IT industries for over 25 years. During this time, he has been primarily involved in communication, sales, business development and international marketing with brands of all sizes. From 2000 to 2020, Schempp worked in various business segments of Deutsche Telekom, most recently as Head of B2B Marketing Europe since 2013, responsible for the building of a cross-European B2B marketing role on branding, commercial activation and innovative marketing methods. He then founded Miota, to help European scaleups improve their marketing effectiveness and international marketing management and spent more than two years serving as Board Director Europe of US-based Proof Analytics.

Schempp now joins Zattoo in the newly created position of Head of Marketing TV Platform (TVP). He will assume direct responsibility for all marketing and communication initiatives related to Zattoo’s TV platform business with special focus in the areas of brand positioning, lead generation and product marketing. Schempp is expected to further develop the TVP marketing team with which he shall support the continued growth of Zattoo's TV-as-a-Service business with network operators and other IP-TV and TV-Streaming providers.

"TV services remain a beacon of customer experience and information. I am excited to take this powerful asset to even more future gigabit telecommunication and content players with the experienced Zattoo team towards sustainable business growth" comments Hanns Schempp.

As Head of Marketing TVP, Schempp reports to Jörg Meyer, who assumed responsibility for the further development of Zattoo's B2B business in September 2021 as Chief Commercial Officer in addition to the DTC business.

"With the newly created position of Head of Marketing, we enable our TVP team to even better position and internationally activate our proven platform services" explains Jörg Meyer, Chief Commercial Officer of Zattoo "Hanns is a marketing leader with intense commercial experience across Europe and I am excited to see how his joining the Zattoo team will help us scale the dynamic TVP business."

About Zattoo With more than 30 customers and several million active users per month, Zattoo is one of the leading TV-as-a- Service platforms in Europe. Its customers include Tier 1 operators like 1&1 in Germany, eir in Ireland, Salt in Switzerland and Monaco Telecom, for whom Zattoo offers fully hosted and managed IPTV, OTT and TV Everywhere services. The focus is on a White Label product with state-of-the-art features and applications for all relevant devices and covering all common ones: Android TV for operator set- top boxes as well as Apple TV, Amazon Fire TV, Smart TVs and mobile devices (iOS / Android / Windows 10). Zattoo gained recognition for its achievements in 2020 with the awarding of the Technology and Engineering Emmy® Award from the National Academy of Television Arts and Sciences.

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Contact Vivien Lütticke, Marketing Manager TVP