Dynamic Ad Substitution (DAS) is a technology which enables the replacement of Ads already present in a broadcaster’s stream in a manner which is completely transparent to the end-user.
DAS offers key benefits to all parties. Advertisers and broadcasters can evolve their Ad campaigns to take advantage of more time-specific, user-personalised opportunities, Pay-TV operators get access to a sustainable revenue model and users get a traditional advertising experience with the added benefit that Ads may also be more personalised to their tastes.
What will you learn?
Understanding Ad insertion
- What is Ad insertion and which different types of Ad opportunities exist? In addition, this White Paper will cover both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), as two methods to insert Ads.
DAS Technical Deep Dive
- In this whitepaper we want to give answers to some of the most important questions pertaining to Dynamic Ad Substitution
Reaction and Future Outlook
- What does the future of DAS hold, which future developments has Zattoo planned in regards to Ad insertion and which advantages does the technology bring to operators?
Download white paper here