Zattoo's Chief Operating Officer Paul Fournier was featured in the IBC Daily on 13 Sepetember 2025 talking about how Zattoo is pioneering the scalable future of streaming. With viewers moving towards VoD, FAST and bundled offers, operators face the challenge of keeping up while managing costs. Paul shares how we’re tackling this with our Stream API: a modular solution that makes TV services more flexible, faster to market, and easier to scale. A big part of this is our acquisition of Green Streams and their Media Integration Platform – giving operators more choice, more efficiency, and less complexity.Together with new products like Headend-as-a-Service and Stream API, we’re helping shape a future where streaming is simpler for everyone.
Here is the full article:
The TV and streaming landscape is in flux. Viewer behaviors are shifting rapidly, tech innovation is accelerating, and economic constraints are forcing hard choices. For operators and providers alike, success increasingly hinges on how well they can adapt—quickly, flexibly, and at scale.
Streaming is no longer just about delivering content. It’s about aggregating fragmented sources into coherent user experiences, blending live, on-demand, and short-form video with personalized recommendations and monetized touchpoints. As subscription fatigue grows, audiences are gravitating toward ad-supported models and bundled offers. Meanwhile, AI is reshaping the value chain—from content curation to dynamic ad insertion—bringing new precision to personalization and monetization alike.
To navigate this shift, platforms must become modular by design. The era of isolated, monolithic systems is ending. Winning providers will be those that can orchestrate ecosystems — integrating third-party tools as easily as native modules, scaling across markets with minimal friction, and adapting in real time to evolving user behavior.
This is not just a technical evolution—it’s a strategic imperative. Platforms must reduce complexity for operators while unlocking new revenue models. They must support innovation at the edge, yet remain cost-efficient at the core. Most importantly, they must stop reinventing the wheel and start interconnecting it.
Zattoo sees this as a move from “TV-as-a-Service” to “Streaming-as-an-Ecosystem”, driving our investment in modular architectures and cloud-native workflows, and shaping our roadmap toward integrated solutions that serve both local operators and global scale.
IBC 2025 will showcase this approach, with several new modular components that support this streaming paradigm: a new Headend-as-a-Service, our flexible Stream API, and the new Media Integration Platform (MIP), developed in close partnership with Green Streams, which is now part of Zattoo. Taken together, this expanded offering reflects our commitment to powering a more agile, open, and scalable streaming future.
In a market defined by acceleration and complexity, the winning platforms will be those that think beyond products—toward frameworks, partnerships, and adaptability by design.
